Image of students graduating

 by Jon Cheek
, posted On 8 Feb '17
 Director, UniTasterDays.com

What is the difference between "university recruitment" and "outreach"

You’ll often find the terms outreach or recruitment used with regard to the activities and events universities arrange for young people and school groups (such as those you will see on UniTasterDays.com. Always remember that outreach activity tends to focus on widening participation (WP) audiences and most commonly on pre-16 (including primary school) audiences.

Recruitment activity, as the term suggests, tends to be much more concerned with the direct recruitment of students to university courses, rather than raising aspirations towards Higher Education (HE) in general.

Recruitment activity is usually focused on work with post-16 audiences, although these audiences will include WP cohorts (and may therefore also be deemed to be outreach activity).

Recruitment activity might typically include open days, taster days, campus visits, UCAS fairs, HE and career conventions, seminars and presentations, subject lectures and progression agreements.

In reality, there’s often an overlap between outreach and recruitment activity offered by most universities, particularly for post-16 audiences. The vast majority of universities engaged in recruitment activity adhere to the Higher Education Liaison Officers Association (HELOA) Good Practice Guidelines, which outline a responsibility to provide high quality advice and guidance in the best interests of the student, rather than the HE institution.



Teachers, careers colleagues and support staff: request your FREE UniTasterDays Teachers' Guide to University

This Teachers’ Guide has been produced by UniTasterDays.com in collaboration with HELOA. It has been developed based on the higher education system in England.

Editorial has been provided by colleagues at universities throughout the UK, as well as experts outside of higher education. This includes MoneySavingExpert Martin Lewis’s exclusive content on university fees and finance and content from The Student Room about what students studying at university wish they were told about university whilst they were at school!

What else can you expect in the Teachers’ Guide?

This 44 page guide includes advice for teachers on UCAS applications, what universities look for in applications, the different types of events schools can book for their students, university fees and finance, university offers, the Gatsby benchmarks, university support for parents and much, much, more!

New to UniTasterDays? Register Now for our newsletter which includes access to this FREE guide.

Already registered? Login to your control panel with your email address to download now!

 
Career Development Institute
Careers England
 
The Education Resources Awards
 
Shell LiveWIRE Winner
 
Cookie Policy    X