Marketing is everywhere

Marketing is Everywhere.Think Like a Marketer. Pitch Like a Professional.

Marketing influences almost every decision we make, from the brands we buy to the experiences we choose. This interactive masterclass gives students the opportunity to step inside the fast-paced world of marketing and discover the creativity, psychology, and strategic thinking that sit behind successful brands and campaigns. Students will explore consumer behaviour, branding, and marketing communications before tackling a live clientstyle challenge where they work as part of a marketing agency team to develop and pitch their own campaign ideas.

Combining practical activities with industry insight, this session provides a hands-on introduction to one of the most exciting and dynamic areas of business.

What can students expect from this session?

1. Discover why consumers choose certain brands over others and explore the psychology behind purchasing decisions. 
2. Learn how branding influences perceptions, behaviours, and customer loyalty. 
3. Explore key marketing concepts including target markets, brand positioning, and marketing communications. 
4. Work collaboratively in agency-style teams to solve a real marketing challenge. 
5. Identify target audiences and consider how different marketing approaches influence customer engagement. 
6. Pitch their ideas in a professional and supportive environment, building confidence in presentation and communication skills

Why attend?

This session provides students with a valuable opportunity to experience marketing in action rather than simply learning about it in theory. Whether students are interested in business, creativity, psychology, digital media, or entrepreneurship, this masterclass demonstrates how marketing connects them all.

Next steps and more information 
Date: Wednesday 4 November 2026
Time: 09:30am – 2:00pm
Location: Teesside University

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