Teesside University
Teesside University
The Mini has been part of British heritage since 1959 and was made famous in 1969 by the movie The Italian Job. It is now one of the most popular small cars in the world at Teesside University

A MINI Adventure

University event offered by Teesside University

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Full Day

The Mini has been part of British heritage since 1959 and was made famous in 1969 by the movie The Italian Job. It is now one of the most popular small cars in the world
Suitable for
Bookings by Teachers for Key Stage 5 (Students aged 16-18)
Individuals (Enquiry not required to be through a school)

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Full event details

As part of a team, students simulate what it is like to work in an advertising agency and develop innovative ideas to construct a promotional campaign for Mini.

Delivered by lecturer in marketing, Dr Sohel
Ahmed, this session:
> explores the secrets behind the success of the Mini
> identifies marketing aspects that can be
attributed to its success
> develops ideas to enhance the brand and
create a winter promotional campaign. This session is suitable for years 12 & 13 or anyone wishing to pursue a higher education qualification in this area.
Suitable for
Bookings by Teachers for Key Stage 5 (Students aged 16-18)
Individuals (Enquiry not required to be through a school)
Teesside University

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