Understanding the tourist market Masterclass

In this fast-paced one-hour masterclass with an academic and/or postgraduate ambassadors, students will develop their understanding of the challenges and opportunities of the variety of customer types and needs. Working in small groups students will develop their understanding of the tourism industry in Tenerife, before deepening their understanding by critically examining the challenges of the meeting diverse needs of different tourist types.

Curriculum Links:

CIAG (Key Stage 4/ Level 2) – Understanding future career paths in Tourism and Events
Business (Key Stage 4/ Level 2) – influence of stakeholders on business
Leisure, Travel and Tourism (Key Stage 4/ Level 2) – reasons and influences on leisure, travel and tourism industry
Travel and Tourism (Key Stage 5/ Level 3) – types of travel and tourism customer
Gatsby Benchmarks:

Masterclass: 1, 3, 4, 7

Taster Day: 1, 2, 3, 4, 7

Maximum: 30 

Make it a Taster Day: Includes a campus tour and HE information talk. You can choose this when you complete the booking form.

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