In this workshop, students will develop their understanding of the history of and importance of the logomark.
In this in depth two-hour workshop with an academic and/or ambassadors, students will develop their understanding of the history of and importance of the logomark.
Students will consider how we read signs and symbols, and the impact branding has on our everyday life. They will creatively apply this knowledge when designing a logo to represent themselves. They will develop their understanding of researching a target audience and their practical skills in sketching and design composition.
Students will use industry software such as Adobe Illustration and experience our state-of-the-art Daphne Oram building for creative arts which includes industry-spec print studio and Mac rooms.
Curriculum Links:
Art & Design: Graphic Communication (GCSE/ Level 2) - representation, brand identity, intended message, target audience
Art & Design: Graphic Communication (A-Level/ Level 3) - awareness of intended audience or purpose
Media Studies (GCSE/A-Level / Level 2/3) – Media Language
Creative Media Practice (Level 3) – Technical Skills (Graphic and lens)
Gatsby Benchmarks:
Masterclass: 1, 3, 4, 7
Taster Day: 1, 2, 3, 4, 7
Maximum: 30
Make it a Taster Day: Includes a campus tour and HE information talk.