University event offered by Heriot-Watt University
Short Session Delivered online
Imagine the year is 2029 and you are about to graduate with a degree in business management and a GREAT idea for a new business start-up! Join Associate Professor David Steinberg from Heriot-Watt University and discover how current research is helping to shape the business world of the future.
In this highly interactive session you will be asked to make decisions on the development of your company from incubator to global success! How will your Intelligent Virtual Store Design (IVSD) provide products and services to bring the in-store shopping experience into the home? Will your company flop or will you take-over the emerging metaverse?
Webinar hosted on MS Teams. A smartphone is required to participate in the online decision-making.
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