University event offered by Birmingham City University
Short Session Delivered at your school/college or Birmingham City University
Communicating with customers is a key aspect of what marketing professionals do, whether that's through TV, radio, e-mail, social media platforms, influencer marketing or any other number of different channels and tactics. This mini lecture looks at the importance of understanding your customer's communication needs if you wish to get your message across and achieve the desired response. As well as how to design an effective campaign.
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