University event offered by Birmingham City University
Short Session Delivered at your school/college or Birmingham City University
Perfect for students interested in Business, perhaps considering a career in marketing in the future. The issues of ethics, social responsibility and sustainability in business have moved from the marginal to the mainstream during the last 40 years. Whilst marketing is partly responsible for the issues facing society today, this mini lecture looks at the role it has to play in helping organisations to develop solutions for a sustainable future.
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