University event offered by University of Huddersfield
Short Session Delivered at your school/college
Marketing is a cross-disciplinary mix of Sociology, Psychology and Business theory. In this session we introduce some of these 'Consumer Insight' theories, and discuss how a deeper understanding of Insight and Behaviour will elevate Brand Positioning and Perception.
The Discover Programme consists of subject-specific lectures and workshops aimed at Year 12 or Year 1 college students, delivered by academics that teach at the University.
These sessions are designed to both complement the curriculum and introduce new subject areas.
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