University of Central Lancashire
University of Central Lancashire
Segmentation, Targeting, Positioning: This workshop that brings to life the approaches of various international businesses. at University of Central Lancashire

Business and Management - Option 12: Making Marketing Decisions On Campus

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Short Session  Delivered at University of Central Lancashire

Segmentation, Targeting, Positioning: This workshop that brings to life the approaches of various international businesses.
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Suitable for
Events for School and College Groups (Ages 16-18)

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Segmentation, Targeting, Positioning 




A workshop that brings to life the approaches of various international businesses and how they use segmentation (Geographics, Demographics, Psychographics and Behavioural) to target their potential markets and how they position themselves in comparison with their competitors. As well as traditional marketing (the marketing mix), we look at digital marketing, technological developments and brand awareness. 


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Available dates
Please contact us to arrange a date.
show all dates
Suitable for
Events for School and College Groups (Ages 16-18)
University of Central Lancashire

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