Nottingham Trent University
Nottingham Trent University
Why do normally sane and rational people spend excessive amounts of money on a product just because it has a certain name on it? Is it a case of greedy manufacturers and retailers or vain customers? Come to our buisness masterclass to find out! at Nottingham Trent University

Mystery of Branding: Why pay £150 for a £10 pen?

University event offered by Nottingham Trent University

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Why do normally sane and rational people spend excessive amounts of money on a product just because it has a certain name on it? Is it a case of greedy manufacturers and retailers or vain customers? Come to our buisness masterclass to find out!
Suitable for
Bookings by Teachers for Key Stage 5 (Students aged 16-18)
Individuals (Enquiry not required to be through a school)

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Why pay £150 for a £10 pen? Why do normally sane and rational people spend excessive amounts of money on a product just because it has a certain name on it? Is it a case of greedy manufacturers and retailers or vain customers? Come to our business masterclass to find out!

This is an invaluable experience for Year 12 or 13 students who are interested in studying a business or product design degree. The afternoon will enable students, particularly those interested in marketing and branding, to experience an interactive and engaging lecture. There will be an opportunity to tour the NTU City site, meet current undergraduates as well as talk to academic staff.

Bookings are welcome from individual students or school/college groups.
Suitable for
Bookings by Teachers for Key Stage 5 (Students aged 16-18)
Individuals (Enquiry not required to be through a school)
Nottingham Trent University

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