Two lectures from our Tourism staff covering "New Forms" of Tourism and Branding & Marketing in Tourism.
Tourism is the world’s largest industry, worth over $3trillion annually worldwide, and has become one of its biggest sources of employment. There is no better city in which to study Tourism than Liverpool. During Liverpool’s year as the European Capital of Culture in 2008 over 14 million tourists visited the city, generating over £800 million and creating approximately 15,000 new jobs. The legacy of Capital of Culture sees Liverpool’s continuing development of new arts, heritage, and cultural attractions, retail developments and luxury hotels.
Our Tourism Department are offering a subject conference for AS/A2 Level students to provide two lectures and support their studies.
The format of the day is as follows:
1.30pm - 2pm
Arrival at Liverpool Hope and complimentary refreshments
2pm - 2.15pm
Welcome to Liverpool Hope and the Tourism Department
2.15pm - 3pm
The “New Forms” of Tourism
Dr Viachaslau Filimonau
3pm - 3.15pm
3.15pm - 4pm
Branding and Marketing in Tourism
Dr Victoria Kennedy
4pm - 4.15pm
Closing Address and Q & A
4.15pm - 4.30pm
Depart Liverpool Hope University
The session will take place at our Hope Park Campus, Hope Park, Liverpool, L16 9JD
Booking is required, please contact Andrew Cooper on [email protected]
or 0151 291 3739 to reserve your places.