Thinking about studying business analytics at university but not sure where to start?

In this video guide, Dr Jack Fosten, Reader in Data Analytics and Course Director for BSc Business Analytics at Bayes Business School, City St George's, University of London, explains what studying business analytics at university is really like and who these courses are best suited for.

Hosted by Jon Cheek, Founder of UniTasterDays, the conversation covers everything students need to know before choosing a business analytics degree.

In this guide, we explore:

- what studying business analytics at university is really like
- how business analytics combines data, technology and decision making
- the skills you'll develop, including data analysis, problem solving and communication
- application tips and what universities are looking for
- careers in business analytics, data science, consulting, sport, finance, marketing and beyond

Whether you're interested in using data to solve business problems, understanding consumer behaviour, improving organisational performance, or helping businesses make better decisions, this video offers practical insight from an academic who teaches and supports business analytics students every day.

This guide is ideal for students researching degree options, teachers supporting post-16 and post-18 choices, and parents looking to understand business analytics pathways in higher education.