Teesside University
Teesside University
The Mini has been part of British heritage since 1959 and was made famous in 1969 by the movie The Italian Job. It is now one of the most popular small cars in the world. at Teesside University

A MINI adventure

University event offered by Teesside University

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Short Session

The Mini has been part of British heritage since 1959 and was made famous in 1969 by the movie The Italian Job. It is now one of the most popular small cars in the world.
Suitable for
Bookings by Teachers for Key Stage 5 (Students aged 16-18)
Individuals (Enquiry not required to be through a school)

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Full event details

As part of a team, students simulate what it is like to work in an advertising agency and develop innovative ideas to construct a promotional campaign for Mini.

This session:
explores the secrets behind the success of the Mini
identifies marketing aspects that can be attributed to its success
develops ideas to enhance the brand and create a winter promotional campaign.
Suitable for
Bookings by Teachers for Key Stage 5 (Students aged 16-18)
Individuals (Enquiry not required to be through a school)
Teesside University

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