Birmingham City University
Birmingham City University
This masterclass will allow your students to explore the different consumer groups, what they will respond to and plan a marketing strategy to best target a new idea. at Birmingham City University

University Event


Subject Masterclass: Fashion Business and Promotion

University event offered by Birmingham City University

Event Summary:

This masterclass will allow your students to explore the different consumer groups, what they will respond to and plan a marketing strategy to best target a new idea.

Full Event Details:

In the fashion industry consumer is key. Whether it’s in the world of buying,
marketing, trends forecasting or events, it is important to know their lifestyle,
age, influences, needs and wants. This masterclass will allow your students
to explore the different consumer groups, what they will respond to and plan a
marketing strategy to best target a new idea.

Suitable For:

Bookings by Teachers for Key Stage 4 (Students aged 14-16)
Bookings by Teachers for Key Stage 5 (Students aged 16-18)
Individuals (Enquiry not required to be through a school)

Duration:

Short Session



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