We are delighted to offer a university guest lecture in Marketing for your year 12 and 13 students, designed to inspire and inform students on the broad range of opportunities within Higher Education.
Full Event Details:
“With a wider remit than ever before, marketers today face a range of challenges…marketing as a function has more responsibility than ever – to guide a business towards growth in the face of uncertain
times” (CIM 2018)
The central purpose of marketing is to create customer value and to deliver customer satisfaction. Together we will explore what this means in a memorable and fun way. Keeping a finger on the pulse of changing customer trends and expectations has always been a marketer’s priority – but anticipating these and delivering successfully customer value in a fast-changing world is harder than ever.
Our approach is activity-based and designed to highlight the skills needed by marketers in the real world. Our interactive sessions will demonstrate how you will be taught marketing at the University of Northampton, giving you an insight into how the course develops not only your academic knowledge but also work related and employability skills required by employers today. Together we will explore the world of Marketing in a fun way discovering how Marketing offers a world of opportunities.
Please note - this event is only bookable through schools interested in bringing their school groups. We cannot accept bookings from individual students.
Lectures will last approximately one hour and will require an appropriate classroom space with access to a screen/projector. We also request that there are a minimum of 10 students per session. This session can also be delivered virtually.
Bookings by Teachers for Key Stage 5 (Students aged 16-18)
We can deliver this event at our institution or your school or college. Please contact us
to arrange a date.
Minimum number of students: