These sessions will give your students the opportunity to gain a real insight into studying business or another related subject at university.
Full Event Details:
In this session we will consider the importance of advertising to media and the significance of social media in our everyday life. Looking at examples of memes and viral marketing, the session considers the importance of convergence culture and digital media. This session asks you to think about creating a viral marketing campaign, and to understand how and why certain forms of media ‘go viral’ in the contemporary digital media world.
Students will be given an overview of our BA (Hons) Advertising Design course, and will then develop a storyboard for a television advertisement in a fun and interactive workshop.
In this two-part workshop, USW staff will set the students an advertising brief based on a well-known brand (examples include Cadbury's, Pringles, Fanta and Ben & Jerry's). In a follow-up workshop 1-2 weeks later, the students will pitch their ideas and receive valuable feedback. This work can also be used as part of their portfolios for entry onto a higher education course.
Ready, set, steal!
What do Labi Siffre and Eminem have in common? How about the Boom Clap Bachelors and Kendrick Lamar? Students will explore the world of illegal and legal music sampling. They will leave the session questioning the music industry more than ever. The session will empower students to make a change within the music industry. They’ll never listen to music in the same way again.
Real Industry Experience: Responding to a Brief
In this two-part session, students will be set a real-life creative brief from one of USW's many industry partners. USW staff will deliver a workshop to help students develop the skills required to tackle the brief and will arrange a follow-up session where students will receive valuable feedback on their work. This session will offer a real insight into the work and industry practices for students interested in pursuing a career in the creative industries.
Logistics and the COVID-19 Pandemic.
The aim of this session is to introduce the profession of logistics and highlight the role of logistics in managing the COVID-19 pandemic. The session will discuss the immediate impact that the pandemic had on the logistics sector in terms of increased demand in some areas and a significant demand in others. The session will look at case examples of retailers such as Amazon and Tesco’s to understand their logistics response and how this kept the country moving during the crisis.
Procurement and the COVID-19 Pandemic.
The aim of this session is to introduce the profession of procurement and highlight the role of logistics in managing the COVID-19 pandemic. The session will explore how the NHS procurement team has to quickly mobilise and provide very different care to unprecedented numbers of patients in an incredibly short space of time.
Supply chain and the COVID-19 Pandemic.
The aim of this session is to introduce students to the concept of supply chain management and highlight what a supply chain manager does. The session will explore the retail and the healthcare sectors global response to the pandemic to highlight the complexity of supply chain management and the impact that it has on our daily lives.
The Planet of the Apps
The future of work veiled behind a shroud of uncertainty, a flurry of dynamic change and a cloud of digital leaps, is a ubiquitous topic of debate and discussion and not without reason. It is always important to ask, “Where are we headed?” Where will the technological advancements take the world of work and what impacts will this have on the individual and society. The session will invite you to consider some utopian and dystopian perspectives and introduce you to concepts such as ‘Ghost work’, a deliberately concealed labour force who toil behind the scenes in poor conditions on meagre pay in order to make the internet seem smart.
The False Idol Triangle
Why do the wrong people receive all of the admiration? And what are the psychological and organisational impacts of ignoring productive employees whilst praising the meagre efforts of the favoured few. This session will use the example of the world’s most famous postman (‘Postman Pat’) in order to introduce you to the implications of ‘worshiping false idols’ in the workplace.
Bookings by Teachers for Key Stage 4 (Students aged 14-16)
Bookings by Teachers for Key Stage 5 (Students aged 16-18)
This event is delivered online
Minimum number of students: