Digital Marketing and Social Media Marketing are two areas of marketing that are growing, and where there is big potential for future development of the discipline. While advertising spending on traditional media has recently declined, firms spend increasing amounts for online communication and public relations.
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This lecture will provide students with the main theories, principles and practices of social media marketing. We will answer to questions such as: What is Social Media Marketing? Why do people share content on social media? What type of content goes viral?
Individuals (Enquiry not required to be through a school)
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