University of Suffolk
University of Suffolk
Using Love Island as a case study this session provides a critical examination of this cultural phenomenon. Reflecting the real life dilemmas for marketing practitioners the aim of the session is to show how marketing theory can illuminate a complicated and potentially lucrative marketing opportunity. at University of Suffolk

Marketing: To be, or not to be (in Love Island) that is the question…

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Short Session  Delivered at University of Suffolk

Using Love Island as a case study this session provides a critical examination of this cultural phenomenon. Reflecting the real life dilemmas for marketing practitioners the aim of the session is to show how marketing theory can illuminate a complicated and potentially lucrative marketing opportunity.
Suitable for
Bookings by Teachers for Key Stage 5 (Students aged 16-18)

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The session begins by asking students to consider if as a brand manager they would sponsor and provide products for this popular ITV show. Content then includes celebrity endorsement, marketing ethics, intellectual property and issues with mental wellbeing of contestants. Referencing the marketing mix or 4P’s as well marketing communications theory this session brings to life both BTEC and A ‘Level Business Studies showing students how topics covered by students on these courses would be approached in post compulsory education setting.
Suitable for
Bookings by Teachers for Key Stage 5 (Students aged 16-18)
University of Suffolk

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