We are delighted to invite you and your students to our Subject Conferences hosted by the Department of Media & Communication.
Conferences take place from 1pm – 3.30pm at our Hope Park Campus, Campus tours can be arranged an hour before the session.
Liverpool Hope University is 1st in the North West and 4th in the UK for overall Student Satisfaction from the 2016 National Student Survey. The Times and The Sunday Times Good University Guide 2017 names Liverpool Hope University 2nd in the UK for teaching excellence and 1st in the North West student experience, with the University being rated in the top 50 of UK universities.
Media & Communication
Wednesday 18th January 2017
12.30pm.1pm Arrival at Hope. The Conference will begin promptly at 1pm.
1pm – 1.15pm Welcome to Liverpool Hope
1.15pm-3.15pm Brand Creation
The aim of this session is to encourage students to think about brand creation from the perspective of the consumer, understanding audiences and developing brands to appeal to them. In small groups the students will be required to act as advertising agencies. They will be given a brief and will be required to devise a new brand concept including name, strapline, values, advertising creative and digital media strategy. The groups will then use industry standard publishing software InDesign, to bring their brands to life visually by designing an advertorial for a magazine of their choice.
3.15pm – 3.30pm Closing Address and Q & A
3.30pm Depart Hope
Please confirm bookings by Wednesday 11th January 2017
If you or any of your students would like to attend the conference or you have any questions please email Andrew Cooper, Recruitment Officer, at
[email protected] or call 0151 291 3111. We would be grateful if you could confirm your attendance a week in advance of each conference.