Aston University
Aston University
Marketing - This masterclass is an opportunity for students to discover and understand some of the (hidden) tactics of marketers. at Aston University

Is marketing taking consumers for a ride?

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Short Session

Marketing - This masterclass is an opportunity for students to discover and understand some of the (hidden) tactics of marketers.
Suitable for
Bookings by Teachers for Key Stage 5 (Students aged 16-18)
Individuals (Enquiry not required to be through a school)

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Full event details

This masterclass is an opportunity for students to discover and understand some of the (hidden) tactics of marketers. Students will conduct consumer experiments to see how retail marketing influences our decision making. We will also discuss how data can be used to better understand consumers and how that knowledge not only benefits the firm, but also the consumers and society. After the lecture, students should be able to view marketing tactics, pricing and branding in particular, with different eyes.

To book your place visit http://www.aston.ac.uk/masterclasses
Suitable for
Bookings by Teachers for Key Stage 5 (Students aged 16-18)
Individuals (Enquiry not required to be through a school)
Aston University

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