Aston University
Aston University
Marketing - This masterclass is an opportunity for students to discover and understand some of the (hidden) tactics of marketers. at Aston University

University Event


Is marketing taking consumers for a ride?

University event offered by Aston University

Event Summary:

Marketing - This masterclass is an opportunity for students to discover and understand some of the (hidden) tactics of marketers.

Full Event Details:

This masterclass is an opportunity for students to discover and understand some of the (hidden) tactics of marketers. Students will conduct consumer experiments to see how retail marketing influences our decision making. We will also discuss how data can be used to better understand consumers and how that knowledge not only benefits the firm, but also the consumers and society. After the lecture, students should be able to view marketing tactics, pricing and branding in particular, with different eyes.

To book your place visit http://www.aston.ac.uk/masterclasses

Suitable For:

Bookings by Teachers for Key Stage 5 (Students aged 16-18)
Individuals (Enquiry not required to be through a school)

Duration:

Short Session

Sorry this event has no dates listed

Click here to search our database

Minimum number of students:

1

Institution Profile:

Aston, a research-led University, was founded in 1895. It has been recognised as a University since 1966 and is renowned for its excellent teaching quality and significant ties to industry, government and commerce. Based in the centre of Birmingham, it boasts a 40 acre-campus with academic, social and accommodation facilities. The University’s student population of just over 8,800 comes from more than 120 countries.

This University is dedicated to superior education with innovative programmes. The five main areas of study at the University are Aston Business School; the School of Engineering and Applied Science; the School of Languages and Social Sciences; the School of Life and Health Sciences; and Interdisciplinary Studies.

Academic strengths

The University is committed to providing high quality, innovative programmes, which meet the needs of the professional world and prepare you for a challenging and rewarding career. Aston University is consistently highly ranked in various league/rankings tables.

The following subject areas have been assessed by the Quality Assurance Agency (QAA) as Excellent (marks over 22 out of 24): business and management; biological sciences; French; German; optometry; pharmacy; and psychology.

Most of our bachelor’s degrees offer you the choice to study on sandwich courses, which include a paid work placement or a study year at a partner institution. The work placement provides the opportunity to put knowledge into practice whilst gaining valuable professional experience to enhance your employment prospects.

Aston Graduates are highly sought after by many major international companies, and the University is consistently at the top of the league tables for graduate employment.




Social Sharing:


 
Career Development Institute
Careers England
 
The Education Resources Awards
 
Best use of Tech in Career Development
Shell LiveWIRE Winner
 
Cookie Policy    X