Aston University
Aston University
Marketing - This masterclass is an opportunity for students to discover and understand some of the (hidden) tactics of marketers. at Aston University

University Event


Is marketing taking consumers for a ride?

University event offered by Aston University

Event Summary:

Marketing - This masterclass is an opportunity for students to discover and understand some of the (hidden) tactics of marketers.

Full Event Details:

This masterclass is an opportunity for students to discover and understand some of the (hidden) tactics of marketers. Students will conduct consumer experiments to see how retail marketing influences our decision making. We will also discuss how data can be used to better understand consumers and how that knowledge not only benefits the firm, but also the consumers and society. After the lecture, students should be able to view marketing tactics, pricing and branding in particular, with different eyes.

To book your place visit http://www.aston.ac.uk/masterclasses

Suitable For:

Bookings by Teachers for Key Stage 5 (Students aged 16-18)
Individuals (Enquiry not required to be through a school)

Duration:

Short Session

Sorry this event has no dates listed

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Minimum number of students:

1



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