Creative with Cardboard – Experiential Marketing the Google Way

Events Management unites a wide range of traditional subjects from the science behind stage management, to the operational aspects of managing large scale facilities in a sustainable way. For this session we will focus on the biggest shift in experiential marketing – wearable technology. The use of wearable technology before, during, and after live events to enhance the event experience and the resulting marketing impact on the main service provider is of huge contemporary interest. Previous graduates have gone on to roles such as International Events Co-ordinator, Conference & Events Supervisor and Marketing Assistant.